Reviewed October 5, 2026
Social Media Image Sizes 2026/2027: Facebook, Instagram, LinkedIn, TikTok & More
Need the right social media image sizes for 2026/2027? Choose your platform and placement, see the recommended dimensions, then upload your own image and crop it to fit. You can drag, zoom, rotate, check safe areas and download the finished image at the exact size you need.
QUICK ANSWER
What size should a social media image be?
There is no single social media image size. A 1080 × 1350 px portrait image is a strong feed format, 1080 × 1080 px remains a useful square, and 1080 × 1920 px is the standard full-screen vertical canvas used for Stories, Reels and TikTok-style creative.
The bigger issue is shape. A perfectly sharp image can still look wrong if a face, logo or headline lands outside the crop or underneath interface controls. Choose the placement first, then crop for that placement.
QUICK REFERENCE
Social media image sizes by platform
Pick a platform, see only the placements that matter, send a size straight into the cropper, or save a polished Marketing Mate reference chart for later.
WHAT ACTUALLY MATTERS
What matters when choosing social media image sizes
Memorizing dozens of dimensions is not the goal. If you understand shape, sharpness and safe areas, you can make better decisions even when a platform changes its layout.
01
Shape = aspect ratio
A 4:5 image can be 1080 × 1350 or 2160 × 2700. The resolution changes, but the crop shape stays the same.
→
02
Sharpness = enough source pixels
A high-resolution source gives you more room to crop. Exporting a tiny image at a larger size cannot recreate detail that was never there.
03
Safe area = protect what matters
Buttons, captions, profile photos and device-specific crops can cover the edges. Keep faces, logos and important words in the safer centre area.
Choose the placement first. Crop second. Reuse the original photo — not the exact same crop.
PLATFORM PLAYBOOK
The numbers are easy. This is how to use them well.
Choose a platform for a practical Marketing Mate recommendation: the best place to start, what usually goes wrong, and when another format makes more sense.
IG
Make the feed image earn the screen space.
1080 × 1350
4:5 portrait feed post
Marketing Mate tip: Use 4:5 for many feed graphics because it takes up more of a phone screen without becoming a full-screen Story. Build a separate 9:16 crop for Stories and Reel covers instead of forcing the feed composition into a vertical frame.
Choose another size when: Square makes sense for very simple branded tiles or when one asset must travel across several channels with minimal editing.
Watch for: Small text near the top or bottom of 9:16 creative can compete with interface controls. Keep the face, offer and logo comfortably inside the centre.
FB
Do not let “flexible” become “whatever file we already have.”
1080 × 1350
4:5 native feed post
Marketing Mate tip: Use portrait for native feed creative, but keep a separate wide 1.91:1 version for website or article previews. A feed post and a link preview have different jobs and should not be forced into the same crop.
Choose another size when: Use 1200 × 630 for wide link-style imagery and 1080 × 1920 when the creative is specifically intended for Stories or Reels.
Watch for: Cover photos can shift between desktop and mobile. Do not put a phone number, logo or important wording directly against the outer edges.
IN
One clear visual job beats a tiny poster inside the feed.
1080 × 1350
4:5 portrait post
Marketing Mate tip: Use the image for one clear idea and let the post copy do the explaining. A strong photo, statistic or simple message usually survives feed viewing better than a design packed with tiny text.
Choose another size when: A shared website link needs a wide preview, or the source image is naturally landscape and cropping it vertically would remove the point of the photo.
Watch for: Personal and Company Page covers can trim differently across screens. Keep names, taglines and branding away from profile-photo overlap and outer edges.
TT
TikTok
Treat still images like vertical, mobile-first creative.
1080 × 1920
9:16 vertical canvas
Marketing Mate tip: Keep the focal point closer to the centre than the right edge. The interface needs room, and the image feels more intentional when the subject is not squeezed into the leftover space.
Choose another size when: You are repurposing content that genuinely works better as a square or landscape asset and the composition still reads clearly on a phone.
Watch for: The right side and lower portion of the frame are busy interface areas. Keep small text and critical facial detail away from them.
P
Design for discovery, not just another social feed.
1000 × 1500
2:3 standard Pin
Marketing Mate tip: Use the vertical space to make the subject obvious quickly. A strong photo with a short, readable idea is usually more useful than dropping a horizontal Facebook graphic onto a tall background.
Choose another size when: The source is intentionally square or the asset is a profile or brand cover rather than a standard Pin.
Watch for: Very tall creative can be cut off in feeds. If the bottom of the image carries the message, preview it before publishing.
X
X / Twitter
Let the photo decide the post shape. Treat the header differently.
1200 × 675
16:9 landscape post
Marketing Mate tip: For normal posts, choose the crop that best fits the actual subject. For the profile header, design from the centre outward and assume the outer edges may be lost.
Choose another size when: A portrait subject benefits from more vertical presence or the source image is square and does not improve when forced wide.
Watch for: The profile photo overlaps the header and the header itself can crop. Avoid building the design around edge-to-edge wording.
YT
YouTube
High resolution helps, but the small-screen read matters more.
3840 × 2160
16:9 video thumbnail
Marketing Mate tip: Preview the thumbnail small before publishing. One strong focal point and a simple composition survive shrinking much better than several tiny elements competing for attention.
Choose another size when: You are creating a Shorts thumbnail or a channel banner, which have different shapes and safe-area needs.
Watch for: Channel banners appear across phones, computers and TVs. Keep logos and wording inside the central safe area rather than filling the whole canvas.
TH
Threads
Intentional crop, lighter design treatment.
1080 × 1350
4:5 portrait post
Marketing Mate tip: Threads often feels more conversational than heavily designed. Make the photo look intentional, but do not feel like every image needs to behave like an advertisement. Let the caption carry more of the message.
Choose another size when: The original image is naturally square or landscape and the composition becomes weaker when it is forced into 4:5.
Watch for: If you reuse an Instagram asset, re-check the crop instead of assuming the exact same composition is automatically the best choice.
WORK SMARTER
Use one original photo. Make several intentional crops.
The cropper keeps the original image loaded when you switch platforms, so you can create multiple versions without uploading the same photo over and over.
One original photo
Feed
Square
Story
Pin
A face centred in a square may need to shift left in a banner or upward in a Story. Re-cropping takes seconds and looks far more intentional than squeezing the exact same composition into every placement.
EXPORT QUALITY
JPG or PNG? Use the simple rule.
Both formats work. Pick the one that matches what is actually in the image.
Photo-heavy image?
Choose JPG for lifestyle photos, team shots, products and detailed photography when you want a smaller file.
Use JPG
Text, logo or flat graphics?
Choose PNG when crisp edges matter more and the design contains logos, text or simple graphic elements.
Use PNG
FAQ
Social media image size questions
Short answers to the questions that come up most often when businesses are resizing and reusing social images.
What is the best all-purpose social media post size?
If you need one flexible starting point, 1080 × 1350 px at 4:5 is useful for portrait feed posts on several major platforms. It is not a universal size for Stories, covers, banners, Pins or thumbnails.
Is 1080 × 1080 still a good social media size?
Yes. Square images are still useful for simple branded graphics and cross-platform reuse. Portrait formats often take up more mobile screen space, but square is far from obsolete.
Will Instagram crop my 4:5 post?
A 4:5 portrait image is a standard feed-friendly shape. However, previews, profile grids and other interface views can display the image differently, so keep important content away from the extreme edges.
Why does my social image look blurry after uploading?
The usual causes are a small source image, aggressive compression, or enlarging a crop beyond the detail available in the original. Start with the highest-resolution source you have and avoid repeatedly saving and re-uploading compressed copies.
What size should Facebook images be in 2026?
For feed content, 1080 × 1350 px works well for portrait posts and 1080 × 1080 px for square posts. For wide link-style imagery, 1200 × 630 px is a practical 1.91:1 format.
What size should a LinkedIn post image be?
A 1080 × 1350 px portrait image is a clean 4:5 option. For shared-link imagery, 1200 × 627 px is a useful wide format.
Does cropping an image reduce quality?
Cropping removes parts of an image but does not automatically make the remaining image blurry. Quality problems usually happen when a small source image must be enlarged substantially.
Does Marketing Mate upload or store my photo when I use the cropper?
No. The cropper processes your selected image in your browser. It is used locally to create the crop and download and is not uploaded to Marketing Mate by this tool.
YOU’VE GOT THE RIGHT SIZE.
Want to build the full branded graphic?
The quick cropper is for sizing and positioning. When you want to add your logo, colours, headline, layouts, shapes, QR codes and more, move into Marketing Mate’s full Social Media Graphics Maker.