Stop Wasting Ad Spend.
Start Getting Real Canadian Customers. Expert Google Ads management designed specifically for the Canadian market.
No outsourcing.
No automated “set and forget” campaigns.
Just personalized, data-driven strategies from our Ottawa-based team.
Premium Management
$425
per month
Includes keyword research, ad copywriting, bid management, negative keyword filtering, A/B testing and monthly reporting.
Why Canadian Businesses Use Marketing Mate
A profitable campaign needs more than a few keywords and a daily budget. It needs local understanding, clear reporting, active management and a strategy built around the business you actually want to grow.
100% Canadian-Based Expertise
Marketing Mate is proudly based in Ottawa, Ontario and understands the Canadian digital landscape, from local search behaviours and geographic targeting to bilingual market considerations.
Personalized 1-on-1 Care
You are not handed off as just another account number. With Marketing Mate, you work directly with the people building, reviewing and optimizing your campaigns.
Results-Driven Focus
We do not focus on vanity metrics like impressions alone. We focus on what actually grows your business, including cost-per-lead, conversion rates and return on ad spend.
Why our strategy works
Most campaigns fail because they are left on autopilot.
Google’s default settings are not always built around your business goals. Marketing Mate focuses on active, hands-on management so your campaign can target better prospects, reduce wasted spend and improve lead quality over time.
Our Google Ads Strategy Combines:
- Strict keyword targeting
- Negative keyword filtering
- Localized ad messaging
- Continuous optimization
- Buyer-intent campaign structure
- Monthly performance reporting
What’s Included in Google Ads Management?
| Included Service | What It Means | Why It Matters |
|---|---|---|
| Comprehensive Keyword Research | We research search terms connected to your services, location and customer intent. | Better keywords help your ads reach people who are actually looking for what you offer. |
| Custom Ad Copywriting | We write ads that match your service, offer, location and customer search intent. | Clearer messaging can help improve lead quality and make your business stand out. |
| Strategic Bid Management | We review bidding and budget usage so the campaign does not simply spend for the sake of spending. | Bid management helps connect your budget to stronger opportunities. |
| Negative Keyword Filtering | We filter out searches that are not a good fit for your business. | This helps reduce wasted clicks and protect your monthly ad spend. |
| A/B Split Testing | We test different ad messaging to see what performs better over time. | Testing helps campaigns improve instead of relying on assumptions. |
| Monthly Performance Reporting | We review campaign performance and show what is happening with your ads. | You should understand where your budget is going and what is improving. |
| Direct Access to Your Expert | You can communicate with the person actually managing your campaign. | No faceless handoff. No waiting on a junior rep who does not know your business. |
What We Track Instead of Vanity Metrics
Impressions can look exciting, but they do not pay your bills. A stronger Google Ads strategy needs to focus on the numbers that connect to real business growth.
Cost-Per-Lead
How much are you paying to generate a real inquiry, quote request, call or form submission?
Conversion Rates
Are the people clicking your ads taking the next step, or are they leaving without contacting you?
Return on Ad Spend
Are your campaigns helping create enough revenue opportunity to justify the investment?
How the Monthly Management Works
The Marketing Mate Difference
Real relationships. Real results.
Marketing Mate is not a massive, faceless agency where you are just an account number. We are a dedicated, small team based in Ottawa, proudly servicing clients across Canada. We personally oversee every project and campaign so you receive quick, professional and hands-on service.
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Hands-On Oversight
Your campaign is personally reviewed and managed.
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Fast Communication
Questions are answered clearly and quickly.
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Custom Strategy
No cookie-cutter campaigns or generic templates.
Good Fit For Canadian Businesses That Want Better Leads
Local Service Businesses
Ideal for businesses that need quote requests, calls, bookings or local inquiries from customers actively searching now.
E-Commerce and Retail
Strong campaign management can support product-focused businesses, especially when connected to Google Merchant Center and a clean website.
Growing Companies
A managed Google Ads campaign can help businesses that are ready to create a steadier flow of targeted website traffic and leads.
Premium Google Ads Management
$425/month
Includes keyword research, custom ad copywriting, strategic bid management, negative keyword filtering, A/B split testing, monthly performance reporting and direct access to your expert.
Ready to improve your campaigns?
Claim Your Free Google Ads Audit
Let’s review your current marketing, find hidden opportunities and uncover where your ad spend could be working harder.
No commitment. Just actionable advice from your Ottawa-based marketing experts.
Don’t Just Take Our Word For It
David Riding has been critical in helping us gain wider online exposure. He has improved our organic SEO with several insightful suggestions. He has set up our Google Merchant account to optimize online sales. And he curates targeted Google, Facebook and Instagram ads to bolster our events and promotions. David has been a key to our digital success. If your current multimedia partner can’t do all of this, you should consider a change.