Email Deliverability Guide Why Are My Marketing Emails Going to Spam? Marketing emails usually go to spam because inbox providers do not fully trust the sender, the list, the message, or the sending behaviour. Common causes include missing SPF, DKIM or DMARC records, sending from a generic email address, poor list quality, high complaint rates, […]
Email Marketing vs. Social Media: Which Gets Better Results? It is the classic marketing debate. One offers massive scale, the other offers massive reliability. Here is why the smartest businesses in Canada aren’t picking sides—they are picking a strategy. If you rely entirely on social media to drive your business, you are building your home […]
Is Email Marketing Still Worth It for Small Businesses? 📧 In a world of fleeting social media trends, email remains the undisputed champion of direct connection. Here is why it should be your highest marketing priority. Every year, a new “next big thing” in marketing arrives, and every year, experts predict the death of email […]
Email marketing has become a popular means of communicating sales, promos, and general information with your customer base. Unfortunately, this now means that consumers’ inboxes are flooded with daily promotional emails. Here are a few tips to ensure you get your messages seen, and keep your customers from unsubscribing. The Dos and Don’ts of Email […]